RAPHA + TOMORROW BUREAU

In early 2021, Rapha announced its plans to launch its first mountain bike collection later that year. To capitalize on the excitement and anticipation of the news, we partnered with London-based creative agency, Tomorrow Bureau, to help us increase the suspense by creating three visually disruptive CGI idents.

We used these short, immersive video clips to build equity in our new Rapha Performance Trailwear logo, an orange diamond that represents a trail marker. Additionally, this campaign drove huge engagement across our owned channels, building our email subscriber database and launching our Instagram channel for the mountain bike brand in the process.