BEFORE THE SNOW FALLS

To celebrate the launch of Rapha’s Autumn/Winter 2022 mountain bike collection, we arranged a trip across the Canadian border to seek out the legendary riding in beautiful Pemberton, British Columbia.

With over 70 inches of rainfall a year, Pemberton is known for moody weather as well as mind-blowing riding which made it a perfect destination for testing our winter mountain bike apparel.

We set out to tell this story that brought to life the following insight: for those who have the right mindset and the right equipment to protect themselves from the elements, some of the best riding in the world is there for the taking.

Photography: Cole Barasch
Rapha art direction: Matt Tucker

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RAPHA PERFORMANCE TRAILWEAR + TOMORROW BUREAU