RAPHA + BRAIN DEAD
CAPSULE COLLECTION

Born from a mutual love of nature, Rapha’s collaboration with LA-based streetwear brand, Brain Dead, formed naturally due to our shared vision for creating expressive apparel that’s meant to enhance our experience outdoors.

The collection was made up of both on-bike and off-bike apparel and features Rapha Performance Trailwear heroes like the Trail Lightweight Jacket and Trail Pants, as well as some Brain Dead-specific classics like hoodies and hats.

Brain Dead is known for their exciting and disruptive creative campaigns so we made sure to make the most of the collaboration on that front too. Revered for its rocky, rooty and beautifully natural trails, I chose California’s High Sierra mountains for the shoot location and two of our best professional mountain bike athletes as the talent, ensuring that we sewed in plenty of authenticity in to the campaign. Brain Dead enlisted film director Tucker Phillips and photographer Frankie Carino to help us deliver sensational creative that made waves across both mountain biking and fashion sectors alike.

Race into life's labyrinth,
forge a new path.